Metusalem Rhum

"Fidel's tradition of long speeches begun in 59,
when he had to explain to cubans why he expelled their best rum."

"The Caribbean has never seen a pirate like Fidel.
He stole an island and threw the treasure away."


"Escape Fidel. Escape the sharks. Escape the coast guard.
Drink Matusalem. Escape the wife."

Agency: Kaspen, Prague
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio