Wednesday, May 28, 2008

Amnesty International - Cattle Market

Copy: "500.000 girls are sold into the sex industry every year.
Slavery needs to be abolished again."
(500.000 niñas son vendidas cada año en la industria del sexo.
La esclavitud debe ser abolida de nuevo
)



Agency: Walker, Uk
Creative Director: Pius Walker
Production Company: Sonny, London
Director: Jeff Thomas
Music: Jonny Greenwood

Pratley Super Glue

Copy: "Sticks in seconds."
(Pega en cuestión de segundos)




Client: Pratley Adhesive Products
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Tuesday, May 27, 2008

Orange TV - Rewind City

Copy: "Rewind TV. Last month's programs on demand."
(Rebobina TV. Los programas del mes pasado a tu disposición)



Client: Orange
Agency: Publicis, Paris
Creative Director: Oliver Altman
Copywriter: Oliver Camensuli
Art Directors: Frederic Royer & Nick Foley-Oates
Agency Producer: Muriel Allegrini
Production Company: Rattling Stick, London & Wanda Productions, Paris
Director: Ringan Ledwidge
Director of Photography: Jess Hall
Executive Producers: Sally Humphries (Rattling Stick) & Nancy Gabriel (Wanda Productions)
Producer: Sally Humphries
Production Manager: Demelza Jones
Post-Production: The Mill, London
Editor: Richard Orrick (Work Post)
Music Composer: Amelia Warner
Production Service Company: Kas Movie Makers, Mumbai

Royal BC Museum

Copy: "If it was there, it's here."
(Si estuvo allí, está aquí)





Client: Royal BC Museum
Agency: Rethink Canada
Creative Directors: Chris Staples & Ian Grais
Art Director: Hylton Mann
Copywriter: Bob Simpson
Photography: Hans Sipma
Producer: Pat Bosswood
Account Planner: Aelsa Brown

Wataniya Telecom - Crash

Copy: "Save your life and ours, use a head set."
(Salva tu vida y la nuestra, usa el manos libres)




Client: Wataniya Telecom
Agency: Impact & Echo/BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director/Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks

Published: May 2008

Rexona - Propaganda

"To quell body odor is to show your sense of responsibility towards the community."
(Sofocar el olor corporal es mostrar tu sentido de responsabilidad hacia la comunidad)


"Using Rexona preserves the purity of the environment."
(Usar Rexona preserva la pureza del entorno)

Client: Rexona deodorant
Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan & Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio

www.actnow.wa.gov.au

Copy: "It's your choice."
(Es tu elección)





Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu & Ryan Albuino
Illustrator: Alastair Taylor

Chevrolet - Robot



Agency: Strawberryfrog, Amsterdam, The Netherlands
Creatives: Scott Smith & Heinrich Vejlgaard
Director: Lieven van Baelen
Production: CZAR.NL
Producer: Jan Koopmans


And the original one for reference (Y el original como referencia):

Schwarzkopf Anti-Dandruff-Shampoo - Trails






Client: Schwarzkopf Hair Products
Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei & Eric Schoeffler
Creative Directors: Heiko Freyland & Alexander Reiss
Art Directors: Fabian Kirner & Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold

Published: December 2007

Flou - Waterfall

Copy: "Dreamed on a Flou bed. "
(Soñado en una cama Flou)



Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis

Published: April 2008

Loctite Superglue - Rewind





Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín & Quique Camina
Art Director: Álvaro Guzmán
Copywriter: David Cervera
Photographer: Ángel Álvarez

Rotkäppchen Sommer-Genuss Olive - Pacman


Agency: Cayenne, Germany
Creative Directors: Andreas Ruthemann & Marco Obermann
Photographer: Jost Hiller

Published: May 2008

Monday, May 26, 2008

Canon - Journey



Client: Canon
Agency: Grey, NY, Usa
Creative Directors: Ari Halper & Stephen Krauss
Art Director: Doug Fallion
Director of Content Development: Nick Childs
Executive Producer: James McPherson
Art Producer: Madhuri Sharma
Production Company: Anonymous Content
Director: Andrew Douglas
Director of Photoraphy: Flor Collins
Executive Producer: Andy Traines
Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Maggie Lopez
Music: Sacred Noise
Composer: Michael Montes
Music Producer: Jared Schlemovitz
Post/Effects: Asylum
Visual Effects Supervisor: Paul O' Shea
On Set Visual Effects Supervisor: Marc Varisco
Executive Producer: Michael Pardee
Producer: Mark Kurtz
Bidding Producer: Mike Hanley
Associate Producer: Ryan Meredith
Inferno Artist: Miles Essmiller
3D Tracking: Eddie Offerman
Matte Painting: Tim Clark
Texturing: Alexi Steinhauer
Rotoscoping: Junko Schugardt, Chris Cortese, Merlin Carroll
Editorial: Mad River
Editor: Michael Elliot
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Shoot Location: Various LA locations

Aired: May 2008

Hotels.com - Tan



Agency: TBWA\Chiat\Day, New York, Usa
Group Creative Director: Rob Smiley
Art Director: John Clement
Copywriter: Dan Giachetti
Director of Broadcast Production: Ozzie Spenningsby
Production Company: Tool of America
Director: Sam Cadman
Editor: Todd Sherma (Cosmo Street)
Effects: Riot, New York

Havaianas - Big Bang

"Now you'll see a happier world, even when your head is hanging low."
(Ahora veras un mundo más feliz, incluso cuando estés cabizbajo)


"Your feet in heaven: semi-naked, surrounded with colors."
(Tus pies en el cielo: semi-desnudos, rodeados de colores)


"Learn how to color with your feet."
(Aprende a colorear con tus pies)


"Do you know what’s at the end of the rainbow? Your toes."
(¿Sabes qué hay al final del arco iris? Los dedos de tus pies)


Client: Havaianas Sandals
Agency: Almap BBDO São Paulo, Brazil
Art Directors: Danilo Boer & Marcos Kotlhar
Creative Director: Marcello Serpa
Copywriter: Tales Bahu
Illustrator: Elmi

Cerca Children & Adolescents Reference Center

Euro RSCG Sao Paulo has created a unique print campaign for CERCA, the Children and Adolescents Reference Center. Printed with fluorescent ink which glows in the dark, with the lights on, one image can be seen; when the lights are off, a new image will appear.
(Euro RSCG Sao Paulo ha creado una campaña de carteles única para CERCA, el Centro de Referencia para Niños y Adolescentes. Impresa con tinta fluorescente que brilla en la oscuridad, con las luces encendidas se puede ver una imagen; cuando las luces se apagan una nueva imagen aparece)
Copy: "Turn off the lights and help Emily/Peter/Annie overcome her fear of the dark.
Peddophilia. You might not see it, but it could be hapening."
(Apaga las luces y ayuda a Emily/Peter/Annie a superar su miedo a la oscuridad.
Pedofilia. Quizás no lo veas, pero puede estar sucediendo
)





Agency: Euro RSCG São Paulo, Brazil
Art Directors: Daniel Poletto & Kleyton Mourão
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Photographer: Geison Genga

Eisenbahn Strong Golden Ale - Urinal

Copy: "Eisenbahn Strong Golden Ale. When we say strong beer, we mean it."
(Cerveza Dorada Fuerte Eisenbahn. Al decir cerveza fuerte, lo decimos en serio)



Client: Eisenbahn Beers
Agency: CCZ Comunicação, Curitiba, Brazil
Creative Director: Gilson Genez
Art Director: Pericles M. Kwiatkowski
Copywriter: Thiago Bernardi

Released: January 2008

Evil Dead The Musical

Copy: "It's like the musicals you love, only evil."
(Es como los musicales que tanto te gustan, pero malvado)




As a reference I uploaded the original posters so you can compare
(Como referencia he subido también los posters originales para que podais comparar)

Client: Evil Dead the Musical
Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Tyler Serr
Copywriters: Lyranda Martin-Evans & Deric Moore
Illustrator: Jacobson Fernandez (Sharpshooter)
Producer: Chris Penny

Saphir - Buffalo

Copy: "It keeps leather young."
(Mantiene el cuero joven)



Client: Saphir Leather Care Products
Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Caroline Pauleau
Copywriter: Baptiste Thiery
Photographer: Corbis
Art Buyer: Elena Mazzanti Houel

Published: April 2008

Conservation International - Wax

Copy: "Lost there, felt here.
Join Team Earth."
(Aunque se pierda allí, se siente aquí.
Únete al Equipo Tierra.
)



Client: Conservation International
Agency: BBDO New York, USA
Chief Creative Officers: David Lubars & Bill Bruce
Associate Creative Directors: Melinda Ward & Avital Pinchevsky
Art Director: Melinda Ward
Copywriter: Avital Pinchevsky
Senior Producer: Ed Zazzera
Executive Music Producer: Loren Parkins
Production Company: Independent Media
Director: Janusz Kaminski
Editing House: Nomad
Editor: John Murray
FX/SFX: The Mill
Music: "Corduroy" - Pearl Jam

Pentax K110D

Copy: "When every millisecond counts."
(Cuando cada milisegundo cuenta)




Client: Pentax
Agency: DDB Düsseldorf, Germany
Creative Directors: Thomas Schwarz & Tim Jacobs
Art Director: Thomas Schwarz

Surfrider Foundation - Risk

Copy: "The sea is at risk of becoming uninhabitable.
Join us before it's too late."
(El mar corre el riesgo de convertirse en un medio inhabitable.
Únete a nosotros antes de que sea demasiado tarde
)






Client: Surfrider Foundation
Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: "Les Six"
Art Director/Copywriter: Louis Carpentier
Photographer: Corbis

Chevrolet Repairshops

"Don't wait for your brakes to shriek to change them."
(No espere a que los frenos suenen para cambiarlos)

"Don't wait for your kidney to tell you to change the shock absorber."
(No espere a que su riñón le avise que hay que cambiar los amortiguadores)

"Don't wait for your pocket to tell you to change your spark plug."
(No espere a que su bolsillo le avise de que hay que cambiar las bujías)



Client: Chevrolet
Agency: Sancho BBDO, Bogota, Colombia
Creative Directors: Giovanni Martinez & Hugo Corredor
Group Directors: Andres Norato & Claudia Murillo
Graphic Designers: Claudia Murillo & Ivan Gutierrez
Copywriters: Andres Norato & Luis David Parra

Honda - Drop

Copy: "Drive every drop."
(Conduce cada gota)



Agency: Wieden+Kennedy, Tokyo/London
Copywriters/Art directors: Michael Russoff & Caroline Pay
Director: Jake Scott
Editor: Adam Rudd, Final Cut, London
Production company: RSA Films, London
Post-production: MPC, London
Audio post-production: Wave, London

Té Casan Limited Edition Shoes

Copy: "Get them while you can."
(Hazte con ellos mientras puedas)






Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Pierre Lipton & James Clunie
Copywriter: Pierre Lipton
Art Director: James Clunie
Photographer: Billy Siegrest (Giblin & James)
Retoucher: Steve Lakeman (Act Two)
Art Producers: Betsy Jablow & Cecilia Marshall
Model-makers: Makoto Aoki (Swell New York)

Sunday, May 25, 2008

Deadline Express Couriers - Self destruct

Deadline Courier's objective was simple: "To raise their profile in Auckland city."
Colenso BBDO creatives were told by the agency receptionists: "When Deadline Couriers give you a time, they actually mean it." So, in order to demonstrate this, they chose to use a single billboard in the middle of the city to make a little noise. On it they placed a digital countdown clock, with the promise that it will self-destruct at zero hour. And at that exact moment it was blown up.
(El objetivo de Deadline Courier's era simple: "Incrementar su perfil en la ciudad de Auckland."
Las recepcionistas de la agencia Colenso BBDO dijeron a los creativos: "Cuando Deadline Couriers te dan una fecha de entrega, la cumplen." De modo que para demostrar esta afirmación, eligieron valerse de una valla publicitaria en medio de la ciudad para hacer un poco de ruido. Sobre ella colocaron un reloj digital con una cuenta atrás, con la promesa de que esta se autodestruiría al llegar a cero. Y en ese mismo instante la hicieron explotar
)




Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art Directors: Josh Lancaster & Jamie Hitchcock
Designer: Simon Redwood

Reynolds Permanent Marker - Twins



Client: Reynolds
Agency: JWT India, Mumbai
Creative Directors: Agnello Dias & Nandita Chalam
Art Director: Vijay Solanki
Copywriter: Vijay Solanki
Account Executive: Anita Gupta
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav

Volkswagen Park Distance Control

Copy: "Parking made easy. The Volkswagen Golf Variant with Park Distance Control."
(Aparcar, más fácil que nunca. Volkswagen Golf con Control de Distancia de Aparcamiento)





Agency: DDB Germany, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Creative Directors: Bert Peulecke & Stefan Schulte
Art Directors: Gen Sadakane & Tim Stübane
Copywriter: Jan Hendrik Ott
Account Executives: Mia Drexl-Schegg & Silke Lagodny
Photographer: David Cuenca

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