Monday, June 16, 2008

Anything & Whatever Soft Drinks - Vending Machines

Anything and Whatever are the names of two soft drinks made and distributed in Singapore by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can.
Anything is carbonated and is made in six flavours, with Cola, Cola with Lemon, Apple and Cloudy Lemon among them. Whatever is non-carbonated and is made in six flavours as iced tea: Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea and Chrysanthemum Tea.
(Anything y Whatever son los nombres de dos refrescos fabricados y distribuidos en Singapur por la empresa Out Of The Box Pte Ltd. Las bebidas tienen un concepto de envase único de modo que cada una de ellas tiene un diseño genérico, lo cual impide saber de que sabor es el refresco que contiene la lata. Anything es una bebida gaseosa, y se comercializa en seis sabores, entre ellos Cola, Cola con Limón, Manzana, y Limón. Whatever no tiene gas y se comercializa como té helado de seis sabores: Limón, Melocotón, Jazmín, Uva blanca, Manzana y Crisantemo)

Copy: "You never know what you are going to get."
(Nunca sabes lo que te va a tocar)

Client: Anything & Whatever Soft Drinks
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo & Jay Benjamin
Copywriter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong (Groovy Studio)
Retoucher: Sally Liu (Procolor)
Producers: Sidney Stella Lim & Jasmine Lim (Groovy Studio)

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