Cooperativa Agrícola de Itu - Trees

Copy: "Nothing grows by chance. Use ITU fertilizers."
(Nada crece por casualidad. Utilice fertilizantes ITU)

"Money + Bad taste + Sweet ride = Nouveau riche"
(Dinero + Mal gusto + Cochazo = Nuevo rico)


"Karaoke + Camera + Internet = Shame"
(Karaoke + Cámara + Internet = Vergüenza)


" Middle Aged Woman + Kids + Divorce = Silicone"
(Mujer de mediana edad + Hijos + Divorcio = Silicona)


"Workaholic + Wife + Personal trainer = Cheating"
(Adicto al trabajo + Esposa + Entrenador personal = Cuernos)

Client: Cooperativa Agrícola de Itu
Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln & Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni & Gelmi

Published: September 2007