Monday, August 3, 2009

Toyota Prius - Solar Flowers

In order to generate some publicity for the Toyota Prius, the agency created and placed in selected city spots 18-foot flower sculptures that included solar panels, free Wi-Fi access, seating and charging stations.
(Con la intención de generar algo de publicidad para el Toyota Prius, la agencia creó y distribuyó en puntos concretos de la ciudad esculturas de flores de aproximadamente 5.5 metros que incluían paneles solares, acceso Wi-Fi gratuito a Internet, asientos y enchufes para que los usuarios pudieran recargar sus móviles y portátiles)


Agency: Saatchi & Saatchi, Los Angeles, USA
Executive Creative Director: Mike McKay
Creative Directors: Kelly Kliebe & Andrew Christou
Art Directors: Nick Luckett & Kelly Kliebe
Copywriter: Shannon Wilch
Art Producer: Kristina Hicks
Director of Integrated Production/Multimedia: Tanya LeSieur
Integrated Design Creative Director: Ryan Jacobs
Print Producer: Gloria Olegario
Producer: Britta Couris

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