Friday, July 9, 2010

Havaianas - New Campaign

Copy: "Havaianas. A Brazilian original since 1962."
(Havaianas. Un original brasileño desde 1962)


$20 flip-flops are no luxury. Luxury is not having to wear shoes.
(Unas chanclas de 20$ no son un lujo. Un lujo es no tener que llevar zapatos)


Live life unlaced.
(Vive la vida sin ataduras)


Arrive in a convertible.
(Llega en un descapotable)


When it come to colors, less is not more. It's just boring.
(En lo que respecta a los colores, menos no es más. Es simplemente aburrido)


Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Sophie Schoenburg
Planners: Cintia Gonçalves, Sabrina Guzzon & Amanda Thomaz
Typographer: Jose Roberto Bezerra

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