Tuesday, December 14, 2010

Panda Cheese - Never Say No

Copy: "Never say no to Panda."
(Nunca digas que no a Panda)







Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

Monday, December 13, 2010

International Society for Human Rights - Scared Leaders

Robert Mugabe (Zimbabwe)


Muammar al-Gaddafi (Libya)


Kim Jong Il (North Korea)



Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Save the Children - The Lottery of Life

Copy: "The lottery of life."
(La lotería de la vida)


Sierra Leone vs Sweden


Darfur vs Sweden


Palestine vs Sweden


Philippines vs Sweden



Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard & Bartholf
Art Directors: Pelle Lundquist & Emmeli Österdahl
Copywriter: Stefan Pagreus
Photography: Stockfoto
Typographer: Ola Lanteli

Leica - Sharpest Details


Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels
)






Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Thursday, December 9, 2010

Amnesty International - Making the Invisible Visible

"Making the invisible visible" is an outdoor campaign for Amnesty International featuring German street artists Mentalgassi that wants to bring attention to the case of Troy Davis, a prisoner who who has been on death row for over 19 years in the USA, and despite serious doubts about his conviction still faces execution [AI maintain that no physical evidence links Davis to the crime and seven out of nine witnesses have since changed or retracted their testimony, some citing police coercion.] The special posters are designed so that only can be viewed from an angle. An accompanying plaque also directs observers to a site where they can petition to stop Davis' execution.

("Haciendo visible lo invisible" es una campaña de exteriores para Amnistía Internacional que cuenta con la colaboración del colectivo de artistas callejeros Mentalgassi para atraer atención sobre el caso de Troy Davis, un prisionero que lleva mas de 19 años en el corredor de la muerte estadounidense esperando a ser ejecutado a pesar de las serias dudas que rodean su juicio [AI mantiene que no hay evidencia física que relacione a Davis con el crimen y que siete de los nueve testigos se han retractado o han cambiado su testimonio desde entonces, algunos alegando coacción policial.] La instalación esta diseñada de modo que solo sea visible al mirarla desde determinado ángulo. Una placa adjunta dirige a los observadores a una pagina web donde pueden firmar la petición para detener la ejecución de Davis)







Agency: Brothers and Sisters, London, Uk
Creative Direction/Production: Mentalgassi
Creative Team: Lisa Jelliffe & Kirsten Rutherford

Published: November 2010

Drive Dry - Looking Forward To Meet You

Copy: "He'd/They'd love to meet you.
Never drink & drive."
(Le/Les encantaría conocerte.
Nunca bebas si vas a conducir
.)




Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes & Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Mimi Cooper & Simon Lotze
Photographer: Sacha Waldman

Published: November 2010

Senat of Berlin, Department for Economics, Technology & Women - Behind German Walls

Copy: "Sometimes you don't notice it at first glance.
Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com"
(A veces no lo percibes a primera vista.
1 de cada 4 mujeres es victima de violencia doméstica en Alemania. No apartes la mirada. Ayuda y auto-ayuda:
www.behind-german-walls.com)




Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder & Sarah Grote
Copywriters: Joachim Bosse & Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja & Yassin Taibi

Published: August, 2010

Caritas - One Minute of Silence For Haiti

After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.

(Tras el fatal terremoto de Haiti, se dio una masiva cobertura informativa. Solamente dos semanas después, Haiti pasó a ser un tema de poca relevancia en los medios. Con la intención de mantener a Haiti en primera plana y garantizar el consiguiente apoyo y las donaciones necesarias para el programa de reconstrucción a largo plazo de Caritas, la agencia creó "Un minuto de silencion por Haiti", un mp3 silencioso que se puso a la venta en todas las principales plataformas a modo de microdonación que consigió encabezar las listas de éxitos suizas, se puso en todas las radios nacionales, fue comentado por la prensa y lo que es más importante, logró mantener a Haiti en la mente de todos.)



Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy & Lukas Frei
Art Director: Fernando Perez
Copywriter: Livio Dainese
Production Company: Südlich-t
Producer: Andreas Fuss
Agency Producer: Ilonka Galliard

Wednesday, December 1, 2010

Un Techo Para Mi País (A Roof For My Country) - Dislike

Copy: "If you dislike this too, you can help by logging onto untechoparamipais.org"
(Si a ti tampoco te gusta esto puedes ayudar entrando en untechoparamipais.org)


Ecuador


Peru


Haiti



Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Gonzalo Seguel & Francisco Baes
Copywriter: Samer Zeidan

Keep a Child Alive - Digital Death

In honor of World AIDS Day on December 1, a number of USA's popular celebrities, like Justin Timberlake, Lady Gaga, Kim Kardashian, Usher and more, have sacrificed their digital lives and abandoned all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back" - when $1 million has been raised for Keep a Child Alive to help give real life to African and Indian HIV/AIDS sufferers.

(En honor del Día Mundial del SIDA, 1 de Diciembre, un nutrido grupo de famosos estadounidenses entre los que se encuentran Justin Timberlake, Lady Gaga, Kim Kardashian, Usher y otros, han sacrificado sus vidas digitales y abandonado todas las redes sociales, incluyendo Twitter y Facebook, y no volverán online hasta que sus vidas sean "compradas de nuevo" - cuando se recaude 1 millón de dolares para la fundación Keep a Child Alive que trabaja para dar una vida real a los enfermos de SIDA/HIV en África e India)









Agency: TBWA/Chiat/Day, New York, Usa
Chief Creative Officer: Mark Figliulo
Creative Director: Lisa Topol
Art Directors: Eric Stevens & Isabella Castano
Copywriters: Jonathan Marshall, Josh DiMarcantonio & Ani Munoz
Photographers: Markus Klinko & Indrani

Published: November 30, 2010

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